TURCO DESIGN
bespoke Italian design
Turco Design is a design and interior design Studio born from the passion of Turco Family. The fascination for design, architecture and art, daily pushes the team of Turco Design to create with full consciousness, strengthened by a know-how acquired over the years and an established method, able to enhance the aesthetic choices and stylistic proposals, without abandoning the plane of functionality.
Central to the project was the need to enhance these components through an aesthetic and visual restyling of the brand.
Underlying the rebranding is the Studio's philosophy: tell the client's story and transform it into dynamic and timeless environments.
For the logo Turco Design, the extremely versatile and elegant Atacama typeface was selected, combined with the rational simplicity of Ranade, a variable font. The two fonts replace Times New Roman and Helvetica, respectively.
A visual identity that conveys the purpose of Turco Design: to design under the banner of "beautiful and functional."
Special attention is paid to the choice of paper materials and printing finishes. Indeed, Gmund Bauhaus Dessau Schwarz, in black smooth, and Gmund Colors Matt 49 were selected.
The resulting look for paper tools is rigorous and contemporary.
Turco Design website is developed using the aesthetic and constructive dynamics of paper supports: reduced margins, dense and irregular geometric grid, color pair of black and white, not in absolute version.
The visual focus is the designs Turco Design, text elements almost disappear giving way to images and optical vacuum.
The company profile was created simultaneously to the website, encapsulating the aesthetic logic of rationality in a print and digital medium whose layout is reminiscent of a magazine.
Simplicity, taken to the extreme,
becomes elegance.
Jon Franklin