Lake Como based

Business News
October, 2024

Unveiling Medireflux: a rebranding for MèDISIN’s medical device

We are proud to announce that Memesi oversaw the entire process of designing and developing the new visual and coordinated identity for Medireflux, the flagship medical device of the company MèDISIN. A project that saw us engaged on multiple fronts, from creative ideation to final execution.

Starting with the packaging, we managed to implement a strategic and highly innovative approach, based on a series of in-depth predictive neuromarketing analyses. This allowed us to identify the most effective solutions to optimize the product’s commercial performance, ensuring a strong and distinctive impact in the market.

During the exclusive gala evening, Luca Bernasconi, introduced by the Chief Executive Francesco Montesanto and Commercial Director Andrea Peluso, had the honor of officially presenting the “new Medireflux” to the audience. It was a moment of great significance, celebrating the launch of this new era for the medical device.

The event took place in the enchanting setting of Aman Venice, an elegant venue located inside the magnificent Palazzo Papadopoli, at the foot of Venice’s Grand Canal. A refined and exclusive context that provided the perfect backdrop for an unforgettable evening, crowning the XIII National Convention.

Click here to see the case study related to Medireflux in our Portfolio. 

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