Red Remedy, created by Nicholas Sciarrabba for Ristorante Da Pietro, won the seventh edition of the Como Lake Cocktail Week. To accompany this playful reinterpretation of the Bloody Mary, inspired by Andrew Irving’s legendary “anti-hangover method” Memesi designed a bespoke editorial object.
The concept builds on the idea of cure at the heart of the drink: a booklet of ironic prescriptions, written in the same playful spirit as the recipe itself, to get through “the morning after.” The last page tears off and becomes a coaster, extending the experience beyond the final sip.
The piece was printed on Favini’s Crush Uva and Crush Mais papers, made from agro-industrial by-products, in line with the attention to sustainable materials that runs through the studio’s editorial projects.
A small project that shows how even a functional detail, like a coaster, can become a piece of design with a story of its own.
Seeing Da Pietro celebrate a milestone like this one is a source of real satisfaction for us: a collaboration that has grown stronger over the years and keeps bearing fruit, as this meaningful project shows.
Congratulations to Nicholas and the whole Da Pietro team.
