From 15 to 19 June 2026, Memesi took part alongside Carcano at Eurosatory, the leading international event dedicated to the defence and security sectors, held at the Paris Nord Villepinte exhibition centre.
For this event, Memesi oversaw the development of the entire exhibition project, from the initial concept to the definition of the stand’s visual identity, designing a coordinated communication system capable of showcasing the brand and its products.
The aim was to position Carcano within the defence and security sector through a coherent and instantly recognisable visual language. Hence the choice of a camouflage-inspired aesthetic, a palette of dark tones and a layout designed to highlight both the products on display and the 3×3-metre corner LED wall, the stand’s central feature.
The project encompassed every aspect of the stand design: from the choice of materials and finishes to the development of graphics, from defining how the products would be displayed to the creation of multimedia content. Taking centre stage was the CARTEC Grado 100 range, with its iconic orange lifting hooks, the star of the show.
Among the materials developed for the event was a large-format technical leaflet featuring over 280 product references, designed to support the sales team’s work during the trade fair and beyond. The cover echoed the camouflage pattern of the stand’s walls, reinforcing the visual continuity of the entire project.
Our team also oversaw the set-up stages in Paris, supervising the assembly and finalising the last details of the event.
