Memesi’s work came to life among centuries-old olive trees and white limestone, in the extraordinary setting of Borgo Egnazia, during the 14th National Convention of MèDISIN.
Zentron® is the new product line by MèDISIN Srl, composed of two medical devices and one dietary supplement. A project that Memesi followed from the very first steps through to the final packaging — a contemporary solution that enters the healthcare market with a clean, reassuring aesthetic.
Every year, MèDISIN’s National Convention brings together the entire operational team, management, and medical sales representatives for a key moment of team-building and training. Following last year’s edition in Venice — where the rebranding of Medireflux®, also designed by Memesi, was officially presented — this year it was Puglia’s turn to host the debut of the Zentron® product line.
The exclusive and elegant location added depth and distinction to the entire event — just as Zentron® itself proves how design can generate real value for a product.
A value that deserved a dedicated space during the Convention: Giulia Corti and Luca Bernasconi, co-founders of Memesi, introduced the creative concept and strategic choices behind the design.
This moment further strengthened the long-standing collaboration with MèDISIN, built on trust, shared vision, and active listening. Zentron® has been entered into the 2025 Pentawards, one of the most prestigious international competitions dedicated to packaging design, and is competing in the Healthcare category.
Click here to see the case study related to Zentron® in our Portfolio.
