The rebranding of UYBA doesn’t aim to follow the trends of the sports scene; it seeks to redefine them. The new aesthetic encapsulates the uniqueness of the brand, what it represents, and its values: taking these elements into account and transforming them into visual artifacts. UYBA’s lettering is a custom-designed font, starting from the constructive module of the volleyball court, crossed by a unique and dynamic butterfly. The indomitable red, a guiding color, links the past to the present, ensuring the continuity and recognizability of the team in the collective imagination. Through the shapes it’s possible to observe reality. This figure serves as a filter, enabling immersion in the UYBA experience. The new logo is a visual experience without cultural boundaries, ready to conquer every playing field: it is a representation of strength and sports passion. Change is now. Be ready.