WhatsOn, a project by Queen of Clubs, is a complex platform that Memesi developed from the ground up. Without a predefined visual identity, we focused on creating an entirely new aesthetic, designing custom icons and crafting every stylistic element to align with the exclusive nature of the services provided. The platform’s layout and user experience were strategically organized to ensure intuitive navigation, even for users exploring its extensive offerings. Every detail, from the visual elements to the internal structure, was meticulously designed to enhance both functionality and visual appeal. The result is a platform where every interaction feels seamless, supporting the luxury experiences it represents.