2024 marks a significant era of change for us, reflecting our mature growth and a new awareness of our identity.
Transitioning to a Benefit Corporation and our in-depth assessments of our impact naturally led to changes in our visual identity and perception.
This process, driven by the need to align with our principles, now culminates in our restyling: bold and disruptive. We are presenting a new visual identity, a fundamental milestone in our continuous path of evolution and creativity, dedicated to you and anyone who will join us in the future.
Manifesto
Our new brand reflects our thoughts and personality. The logo’s shapes have been simplified to harmoniously accommodate a new pictogram that underpins the strengthening of Memesi’s etymology. From our deep connection with Plato, who has influenced Memesi’s identity more than anyone else, the archetype of the Demiurge has emerged. This entity embodies the connection between the world of ideas and the real world, depicting our purpose: to generate concrete, lasting, and tangible value, from idea to perception.
We have thus shaped our idea of the Demiurge: attentive, dynamic, and creative. Within it, the aesthetic features of the leader and the “creation” it carries solidify our promise and approach, through the use of numerology. The number four, associated with the meanings of the square, represents the foundation, the solid, the fundamental elements of our existence. Thirteen embodies the imbalances that lead to great changes, representing the need to evolve and break stability to find a new balance. The numerical reduction of thirteen (1 + 3 = 4) symbolizes this transformation process: the stability of four must sometimes cease to evolve and reach a new state of equilibrium.
The New Website
As you can see, the website has also undergone a radical change from the past. This new design finds a balance: it is bold in its simplicity.
It is a true reflection of our restyling journey, inviting visitors to explore our evolution and the ongoing depth of nearly eight years of work.
