Memesi was tasked with the restyling of the logo for the American Chamber of Commerce in Italy, aiming to refine and enhance its iconic mark while preserving its historical identity.
The redesign focused on improving proportions, clarity, and visual harmony to ensure better legibility and scalability across both print and digital platforms.
A key aspect of the project was the revision of the color palette, inspired by the official tones of the American flag, maintaining a connection to national pride while ensuring a modern and adaptable visual identity. Additionally, a new geometric grid system was developed to establish a visual hierarchy, improving the logo’s overall coherence and impact.
The restyling also included a redesign of key elements: the American flag and the figure of Hermes, symbolizing communication and exchange. This refined design ensures both visual strength and reproducibility across various sizes and applications.
Alongside the logo update, a comprehensive set of coordinated materials was developed, ensuring consistent and professional branding across all communication touchpoints.
A detailed digital brand manual was also created, providing clear guidelines for the proper use of the logo and visual identity, reinforcing consistency across all platforms.
