Lake Como based

Business News
February, 2023

Turco Design chooses Milan and relies on Memesi

With projects in the Principality of Monte Carlo, the United Arab Emirates and Azerbaijan, Turco Design is the all-Italian family firm that dictates excellence in interior design at the residential, nautical and contract levels.

The Turco Family’s refined taste and passion for art translate into an unmistakable contemporary style that embraces the beautiful and the functional.
Turco Design is distinguished by its refined materials and attention to style trends, which have ensured the brand’s success first in Italy’s most exclusive ski resorts and now beyond national borders.

The passion for quality and elegance is reflected not only in the interior design projects, but also in Turco’s own signature furniture collection made with the utmost care and attention to detail.

The brand is present on the Italian territory in four prestigious locations, from Villanova di Mondovì – the birthplace of the Turco Family, to Porto Cervo, Santa Margherita Ligure and the brand new Milan showroom.

The landing in Milan coincides with the choice of rebranding, which involves the revision of brand architecture, naming, logo and the opening of a new website.
Thus begins the collaboration with Memesi, which, after a thorough upstream brand architecture strategy, accompanies Turco Design in the definition of an updated pictogram-logo pairing and in the development of the new website, created from scratch to fit the brand’s elegant and contemporary identity in its many variations.

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