Oteri, a brand that has been able to renew itself while maintaining a deep connection with its history, recently completed a significant rebranding. This project, curated with meticulous attention to detail, aims to improve the brand’s recognizability and strengthen its presence in the contemporary market.
Oteri’s new visual identity is distinguished by a refined and modern aesthetic. The sleek lines and chosen color palette evoke a sense of dynamism and exclusivity, reflecting a future-oriented design without forgetting the company’s historical roots.
In parallel with the visual restyling, a new website is being developed that will provide a modern platform to explore Oteri’s philosophy and designs. For the coordinated printing, Favini’s Shiro Echo Raw Sand collection was chosen, a high-quality eco-friendly paper combined with white screen printing that adds a touch of prestige.
This rebranding represents an important step for Oteri, marking a new era for the brand and offering a renewed vision that combines past and future. Stay tuned for more updates and to learn more about Oteri’s new website.
