In the competitive world of skincare, standing out means offering more than just products — it means creating meaningful experiences.
With this vision, Ikigai Beauty, a young 100% Made in Italy skincare brand, launched the Essential Box: a curated kit designed to introduce their product line to B2B prospects, providing a tactile, guided journey through their universe of beauty and well-being.
At the heart of the Essential Box lies a carefully crafted experience. Each kit invites prospects to engage with the products following a dedicated protocol, supported by an intuitive video tutorial that guides every step, making discovery seamless, personal, and memorable.
The design of the box is itself a statement of brand identity. Crafted from Fedrigoni Materica Pitch paper and finished with elegant screen printing, the packaging conveys Ikigai Beauty’s commitment to authenticity, sophistication, and sensory quality — elevating the unboxing moment to a true brand encounter.
Memesi was entrusted with the full project development, from concept creation to graphic design and video production. Our approach focused on amplifying Ikigai Beauty’s values through a cohesive and emotionally resonant design language.
This project marks another important milestone in the growth of Ikigai Beauty, a brand that has already earned significant recognition, including the First Prize at Cosmofarma Young 2023.
Essential Box is not just a product showcase — it’s an invitation to experience the soul of Ikigai Beauty.
