What is the value of the brand to a company?
Luca spoke about this on Wednesday, July 3, as a speaker at the event organized by Circuit Linx at the Palazzo della Cultura in Milan.
An exclusive event showcasing how a well-planned branding strategy can influence consumer choice.
Knowing one’s values and market positioning is fundamental to proper branding, which is then reflected in effective communication and enhancement of the intangible assets that make up brand equity.
Luca then introduced a difference in culture and approach between Italy and the United States of America. He pprofounded the theme of rebranding with a link to our case history UYBA, a women’s volleyball team playing in the A1 series, recently acquired by an American group: Brera Holdings PLC.
The talk concluded with a testimony from Giuditta Lualdi, team captain, who explained how the rebranding was also perceived positively by the players.
