There’s a side of Memesi that looks at the world of design with a broad, deeply contemporary perspective. A side that goes beyond communication and explores every tool capable of generating real value for brands. This is where Symbolo comes to life: a platform that certifies the authenticity, origin, and lifecycle of design products using NFT technology on blockchain.
The project is co-signed by Memesi and Giovanni Vanini, founder of Fides Italia. Together, we’ve made a complex technology accessible and user-friendly — without compromising on aesthetics or simplicity. The result is an intuitive system, designed for those who want to protect their products without needing in-house blockchain, NFT, or crypto expertise.
Symbolo addresses a growing need: protecting the value of uniqueness in a market where counterfeiting and sustainability are defining issues. Each item certified through Symbolo is linked to a permanent NFT that confirms its origin and follows it through every phase of its lifecycle — creating a direct, transparent connection between brand and customer, even in the after-market. It’s a technology that both protects and enhances, opening up new storytelling opportunities for the world of design and Made in Italy.
Symbolo was recently featured at the latest edition of the Salone del Mobile in Milan, through an article published in Compo Arredo, one of the industry’s leading publications.
The piece highlighted the competitive advantages of a digital certification that combines transparency, security, and innovation, presenting Symbolo as a strategic tool for navigating today’s market challenges. It’s not the first time the platform has caught the eye of the media: back in October, during SICAM, Compo Arredo had already spotlighted the vision behind the project.
