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Turco Design

ABOUT THE PROJECT
Foundation of the rebranding is the Studio’s philosophy: tell the client’s story and transform it into dynamic and timeless environments. For Turco Design logo, the extremely versatile and elegant Atacama typeface was selected, combined with the rational simplicity of Ranade, a variable font. The two fonts replace Times New Roman and Helvetica, respectively. The visual identity conveys the purpose of Turco Design: to design under the banner of “beautiful and functional”. Special attention is paid to the choice of paper materials and printing finishes. Indeed, Gmund Bauhaus Dessau Schwarz, in black smooth, and Gmund Colors Matt 49 were selected. The resulting look of paper tools is rigorous and contemporary.

Turco Design website was developed using the aesthetic and constructive dynamics of paper supports: reduced margins, dense and irregular geometric grid, color pairings of black and white, not in absolute version. The visual focus is the designs Turco Design, text elements almost disappear giving way to images and optical vacuum. The company profile was created simultaneously to the website, encapsulating the aesthetic logic of rationality in a print and digital medium whose layout is reminiscent of a magazine.

Paper

Gmund Bauhaus Dessau Schwarz Black
Gmund Color Matt 49