Memesi

Lake Como based

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The Olly

Italian Bakery since 1956

( more info )

The Olly

Italian Bakery since 1956

( more info )
The Olly is a historic bakery that has been innovating since 1956, bringing its products to everyone’s table. Over the years, this business has evolved, expanding to five locations around Como and diversifying its offerings: not just bread, but also dining, pastry, bar, and café services. The brand has grown its visual identity through the work of Memesi, who developed a coordinated visual system and communication elements that are modern and consistent: custom illustrations, tailored graphic content, a website, as well as photo and video materials.

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The Olly

ABOUT THE PROJECT
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The key step in the project was first defining a clear, direct, and friendly tone of voice. Oliviero Silvani, second generation of bakers, became the face of this story with his playful spirit. The next step involved identifying a set of tools—the brand’s ABC: a color palette with red as the dominant color, fonts, and supporting elements like geometric shapes and illustrations, all created from the essence of what drives The Olly every day. The project is a complex system that communicates in perfect harmony: from social media content, to point-of-sale materials, to the brand-new packaging made of kraft paper with custom stickers, and the website that encapsulates the brand’s entire spirit.
CLIENT: The Olly