Pasticceria Citterio, the Italian Best Bakery, blends innovation and tradition, respecting handcrafted raw materials. Here’s an itinerary aimed at enhancing the work of Pasty Chef Cristiano Villa and the products that have made Pasticceria Citterio famous, thanks to a curated communication strategy. These are the interpretation keys of the project: planning communication activities that allow to enhance both the philosophy and the products. The goal is to convey to the customers of the pastry shop the dedication that distinguishes Cristiano and his collaborators: a sincere love, a genuine passion. Memesi accompanied Pasticceria Citterio to a groundbreaking milestone: right on its 100th birthday, Italy’s latest Best Bakery was selected as a Shopify Success Story. In fact, Pasticceria Citterio’s online shop was developed on Shopify, an e-commerce platform as well as the world leader in the industry, of which Memesi is an authorized partner. Shopify did chose Pasticceria Citterio as a case history and testimonial for its nationwide promotional campaign. The campaign, conveyed through a short movie, promotes this example of success, that has managed to combine the tradition of a historic pastry shop with the innovation of modern tools: a glance towards the future, that of Pastry Chef Cristiano Villa.