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Nessi & Majocchi

ABOUT THE PROJECT
The project sees as its focus the creation of a complete graphic identity, starting with the company stationery. The graphic approach is intended to visually and stylistically reflect the philosophy of Nessi & Majocchi, as well as its drive toward the future, through a modern and essential design, marked by minimalist layouts. Aesthetic refinement is also found in the carefully curated choice of materials, with Gmund’s Cotton line in New Grey and Max White colors as the undisputed star. A paper produced from 100% pure cotton fibers, which has delicate irregularities making the final result unique. Combined with it, was Sirio Color Rough line, in the dark blue color, perfectly in line with the distinctive blue of Nessi & Majocchi. To further ennoble the paper products, we used laminated boards, which enhance tactile perception, and bas-reliefs, with an elegant look.

The following phase of the project led to the design of collateral elements and promotional tools consistent with the printed coordinate. In parallel, corporate presentations and the company profile were developed, elements that represent the essence and values of Nessi & Majocchi. The design of the presentations was structured following a well-defined optical grid, adaptable to different paper media, ensuring consistency and recognizability. The company profile, on the other hand, encapsulates the company’s history and values, presenting them in an elegant and professional format, capable of communicating authority and tradition.

paper

Gmund Cotton New Grey
Gmund Cotton Max White
Fedrigoni Sirio Color Rough Dark Blue

Credits

Giacomo Albo