The new space in Lugano Paradiso. The project, under the sign of wellbeing understood in the broadest sense, is the brainchild of three young professionals who see rehabilitation as the key to caring for the human body. It is exactly from this assumption that the idea for the brand’s visual identity takes shape: the physical as a complex layering of closely related, unique and delicate layers. The deeper the physical recovery process, the more the body is able to heal. The more thorough the research, the more the semiotic meaning emerges and acquires value.