Memesi

Lake Como based

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Niscìurìtt d’oro

An important milestone to celebrate

( more info )

Niscìurìtt d’oro

An important milestone to celebrate

( more info )
2022 marks a significant milestone for Pasticceria Citterio: it is well over One Hundred Years that several generations of pastry chefs have been lovingly and passionately churning out sweets for all ages and tastes. For the occasion, the Pastry Shop, led by Cristiano Villa, confirmed the creativity of Memesi for communication activities. The goal, to engage and amaze customers while staying true to the Brand identity. The result? Double. – A new ad hoc corporate identity, capable of taking the taste of tradition and enriching it with modern traits, accompanied all the activities carried out during the year. – A mouth-watering contest, inspired by one of the most famous fantasy stories of all time, starred the most iconic product, which has always been present on the counter of Pasticceria Citterio. In short, each activity was an expression of a perfect balance between heritage e innovation. The right definition for packaged sweets from Pasticceria Citterio.

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Campeggi

Milan

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Niscìurìtt d’oro

ABOUT THE PROJECT
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Canzo, 1922. A figure in a white jacket peeps out of his workshop. It is not known, precisely, who is the author of this shot and what moment he fixed on film. Whoever he was, as if by magic, he immortalized more than the tangible: without realizing it, he succeeded in transporting to us some signs, laden with meaning. These, which have now become symbols, are the foundational values on which Pasticceria Citterio has built its history. Sleeves rolled up, commitment and sacrifice. Stained jacket, passion and experimentation. The smile, the delight of a proud man, rewarded by his efforts. We like to believe that it was evening on that distant day. Mr. Citterio, on the doorway of the Pastry Shop, actually knew it. That picture would not remain at the mercy of dustand the erosion of the years. It became a postcard, but even more than that. The icon of a village, the crossroads of wayfarers who came from afar in search of peace and pleasure. It is the cover of a history, our history, steeped of knowledge, tradition and passion. A resilient History, which has been able to innovate itself over time by writing other chapters. New protagonists, actors of a brand that has become iconic, who, in respect of what Mr. Citterio was able to conceive, gracefully shape refined and quality products and raw materials. In the laboratory, flour has gone by and, after a long century, this tale is more alive than ever. One hundred years made famous also by the people who, day after day, live and appreciate Pasticceria Citterio. Created in 1922 by Mr. Citterio, the Nocciolino quickly became part of Brianza’s confectionery tradition and culture. Since then, 100 years have passed. Ownership has changed but the Pastry Workshop continues to pay tribute to its founder, preserving the secrets of the small cake and overseeing its preparation, completely handmade with natural and local ingredients. All this is possible thanks to the passion and skills of the protagonists of the new course, capable of making skillful yet delicate use of the opportunities offered by innovation, in terms of techniques and materials. Thus, Nocciolino becomes Niscìurìtt, keeping its connection to the past intact and turning its soul, always sweet and crumbly, to the future.

As of June 1, 2022, 5 Golden Niscìurìtt were randomly placed in some 200-gram packages. The small surprises made with fusion technique of real yellow carat gold represented our “Golden Ticket”: the 5 lucky discoverers of Niscìurìtt d’Oro, starting in the second half of September, together with 4 friends, had the chance to access the next level of Activation, that is the Masterclasses, real private lessons of high pastry, under the guidance and advice of Pastry Chef Cristiano.

CLIENT: Pasticceria Citterio
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