Anticamera is a multidisciplinary non-profit association that explores the intersections between image, gesture and thought. It is a space of research and transformation, where imperfection becomes language, and the incomplete becomes possibility. Through visual narratives, installations and performative gestures, Anticamera investigates what lies in the margins—between presence and absence, idea and form, surface and depth. For Anticamera, we designed a visual identity that resonates with its experimental and poetic nature. The logo is a sign that breathes, intentionally imperfect, evolving rather than fixed—a graphic threshold that embodies transition and potential. We developed the complete visual identity system, including type choices, colors, and a symbolic mark that mirrors the core themes of tension and balance, of unfinished form as a space of meaning. In addition, we designed and built the official website, a digital extension of Anticamera’s philosophy. The site acts as both archive and experience, embracing ambiguity, slowness, and tactile interaction.