Rebellario, the craft beer brewed on Lake Como, has chosen Blooming Room to shape its visual identity. In its latest edition, the initiative through which Memesi supports young people in their transition from education to the world of work involved two students from the ISGMD Design Academy in Lecco, who developed the logo and labels for three beers.
Under the strategic and creative supervision of our Studio, the students were able to engage with and test themselves on a real, market-ready project.
For the new labels, the bloomers devised a distinctive and original graphic system, designed to showcase the three beers and establish an initial visual identity for the brand, with an independent, local and rebellious charm. The original illustrations were also drawn by a Memesi bloomer.
Blooming Room was created with the aim of providing a stimulating space where young people entering the world of work can put themselves to the test and engage with a real-world case study. Under Memesi’s guidance, they followed every stage of the work and the creative process in line with Rebellario’s requirements.
The collaboration with Memesi’s Blooming Room project enabled the brand to develop a high-quality visual identity and to participate in a locally rooted project of great educational and human value. A concrete example of how creativity and responsibility can come together in a project destined to come to life in every beer lover’s glass.
