The Olly chooses Memesi and focuses on new Brand positioning

The Olly chooses Memesi and focuses on new Brand positioning

Since 1956, The Olly has been a point of reference for residents of Como and the surrounding areas. From a small family bakery, today the brand has five locations between Como, Erba and Lurate Caccivio, with a very rich offer ranging from breakfast, to catering, to the very popular aperitifs.

The great success of The Olly's confectionery and bakery products has resulted in its rapid growth in the territory, where it has won the trust of the nearly 5,000 customers it serves every day. Today, however, The Olly is in need of a repositioning capable of bringing out the true essence of the brand and its business.

This is the starting point for the intervention of Memesi, which, after an in-depth analysis, will go on to develop a new coordinated image for The Olly, declined on the points of sale, the packaging line and all digital communication channels, in addition to the development of a new website, theolly.it.

The common thread of the new visual identity will be the balance between the strength of the original red color with a visual rationality, in a play of harmonies between main and secondary elements that will bring attention to the essentials.

The new The Olly is very straightforward : with a ToV that is fresh, informal and disruptive to all its competitors. 

Oliviero, founder of The Olly, turned to Memesi for a cross-cutting project also capable of enhancing the craftsmanship of products and improving the customer experience.

Working on such a broad and multifaceted coordinate, which includes an Interior activity on the 5 premises as well, is a rare opportunity that requires the union of consistency and creativity.

We embark on this project with enthusiasm, aware of the great potential for growth and strong in a promising vision.