Headquartered in Lugano, Switzerland, Tognola Group has been operating for more than 15 years in the real estate market with the determination to pursue its values and achieve increasingly visionary and complex objectives. Vision is what allows the Group to establish itself with extraordinary results and to enjoy the highest level of trust from its clients and partners.

Together with Memesi, Tognola Group has embarked on a targeted communication path, with the aim of promoting its business on the international scene, starting with the rebranding of the brand.


Tognola Group

Lugano, CH


Marketing: GMARK
PH: FT Photo
Video: Deniz Baraner

Tognola. A creative, rational and strong identity.

The rebranding of Tognola Group is based above all on colour. Dark, deep shades, easily recognisable due to their lack of clarity: a blue that is almost black, a cream that is almost white.

The building lines are rational and well-proportioned, with an upward thrust, with little space between the individual letters. This wants to represent a solid and decisive reality.

Each aesthetic choice is dictated by the exclusivity of the Brand, which positions itself on the market with exclusive and high standing solutions, aimed at demanding and classy customers.

The brand's identity is also expressed through everyday paper tools. That's why the search for the perfect material was a fundamental step, at the beginning of the creative process - even before developing any tool graphically.

A very special paper by G.F. Smith from the Colorplan collection was selected for the brand.
All the instruments, handcrafted in collaboration with Grafica Gioia, use this particular blue pasteboard with a refined appearance. The print, rigorously silkscreen, was made with Pantone colours, mixing shades to obtain the exact one from the Visual Identity Manual.

Painstaking work for a unique result.

The Brand's website, result of a skilful design, sums up all the essence of the Group: reductionism, elegance, modernity and character.

The structural and aesthetic elements fit together harmoniously thanks to the careful construction and association of different components - visual and textual. All this is enhanced by the brand's own colour palette and font.

The same attention is paid to the creation of the social feed, where original photographic content is mixed with graphic elements and inspirational subjects, with the aim of creating a portrait of the Tognola Group lifestyle. Here, the common thread linking one piece of content to another is colour.


Emblem of elegance and contemporaneity. Polite design, respectful of the urban context: Rive Gauche means meeting the most exclusive needs. The new residential project, signed by the renowned architectural firm A++ of Lugano, brings with it values as profound as the Lake and an accurate and refined aesthetic. A zen refuge set in one of the most exclusive locations in Ticino, Riva Antonio Caccia, is the protagonist of the branding carried out by Memesi.

Design and stylistic paradigms flow into the brand abstract.

Gulf, promontory, sun: life. A strong aesthetic component that celebrates the domestic dimension, where psychophysical well-being manifests itself in multiple forms. This is why the iconic representation of Rive Gauche is a set of lines, seemingly abstract, that come alive in a kind of cubist face.

The strong reference to the urban and natural context of the residence in its visual identity is consistently taken up as a narrative leitmotif, from contextualization choices for promotional images to the development of tools such as the project book and website. 

The web space dedicated to Rive Gauche is an echo of water. The aforementioned aesthetic minimalism is reflected in the digital water mirror, with its enchanting surface movements. Indeed, few aesthetic elements and absolute color dualism give way to the sinuous shapes created by cursor passage or touch, made even more realistic by the watery noises of depth. 

Picture by Davide Adamo


For the new Residence under construction in Sankt Moritz, Chesa Fortuna, Memesi collaborated with Alvin Grassi to design and develop the logo. An elegant identity, echoing the exclusive and timeless style of the place, perfectly absorbed by the architectural aesthetics and natural surroundings.

Architecture is a dream, geometry its story.

Carlo Farroni