One name, a new visual identity. The brand encapsulates the journey of a Creative, rooted in a well-rounded background: fashion, art, architecture and design.
Essentiality is therefore the design matrix of a graphic sign, which can be remodelled and modulated around a perfect figure, the square: solid and stable, like a container of Alvin Grassi's creativity.
In order to respond to the various communication needs, a brand with different variants was devised: naming, naming and payoff, abbreviation, abbreviation and payoff.
A brand with three colour variables: black, beige and burgundy. The first, absolute and full, in contrast with the second, delicate and refined. This combination is tempered by the third, the colour of elegance par excellence.