Forza Italia Lombardia entrusted Memesi with the organisation of the event on 29th June in Milan.

For the event held on Saturday 29 June at the Grand Hotel Villa Torretta, Memesi worked closely with the politicians' staff to organise and manage the event, as well as to design and produce the event's corporate image.

The Memesi agency was also responsible for creating the slogan that will represent and accompany this party revolution in the upcoming appointments on the agenda. "The Future For Strength" has been taken up by the local and national press as a meaningful and eloquent slogan.

During the morning there were about 600 participants, with the presence of prominent Italian politicians, including Giovanni Toti, the new national coordinator of Forza Italia.